After the Van Gogh Museum in Amsterdam took advantage of its 50th anniversary to collaborate with Pokemon - the symbol of Japanese pop culture -, generating a special tour of the artist's work that is permanently exhibited and offers six reinterpreted works with characters from strip, the Dutch institution had to counteract with a measure a kind of collapse caused because collectors, eager to get the letter that was delivered at the end of the route, generated crowds that impeded the normal dynamics of the space. To avoid the tumult, the Van Gogh Museum decided to end the promotion of the highly desired card, which will now be offered only on the Pokemon Center website for the United Kingdom, Canada and the United States. The "alliance" between Pokemon and Pikachu began on September 28 when the institution opened its doors to Pikachu, Munchlax and Snorlax, in an agreement with the owners of the brand aimed at "reaching new generations." In that framework, "Self-portrait" was unveiled, a smiling Pikachu as the protagonist hanging next to the real painting. Or Snorlax and Munchlax in the painter's Bedroom in Arles. On September 29, a crowd gathered at the museum store in search of the souvenir card, while the resale was already operating. Management then decided that no more Pikachu cards would be served "for safety reasons." The museum avoided talking about figures and only reported that less than 100,000 letters were delivered. "Due to a series of incidents in which a small group of people have created an undesirable situation, we have made the difficult decision to no longer offer the promotion of Pikachu and Van Gogh at the museum," he explained on the museum's website about what It happened with an exhibition that will last until January 7. The artists responsible for the paintings inspired by the painter that are exhibited in the rooms are the illustrators Naoyo Kimura, Sowsow and Tomokazu Komiya.